Having brilliant looking photos for your items can be the difference from getting a sale and not getting a sale.
It does not matter how good your item is, if you do not have a good photo for your item then it is not going to sell.
We’ve came up with some steps on how to take a great photo for your items, which you can do around the house with just the camera on your phone.
If you are a little fancier then you can use your awesome camera against the guidance provided.
Before we show you how to get started we thought we’d tell you what not to do.
What Not To Do
Watermarks Are Bad
Having watermarks all over your photos on your listings is not a good idea.
They look messy and distract the detail from the details of the items.
Customers are more likely to click on items that they can see more clearly and tend to stay away from noise.
Overwhelming Props Confuse Customers
Having props in your photos that take away from the main item that you are trying to sell.
Bold coloured props, or props that look entirely out of place (unrelated to the item) hide the item and do not lend themselves to customers taking photos.
What To Do
When you take your photos ensure you are doing them in a well lit room such as near a window with natural light.
Natural light is a soft light and removes hard shadows that you might get from other forms of lighting.
Soft light helps with bringing out the products true form and details.
You don’t need to get fancy here but having a white background helps bring out natural light and the natural beauty of your item.
Your item should be the sole focus of the photo and by having a white background you can make the item stand out.
You can make this type of background with a bit of white paper and curve it slightly, placing the item before the curve.
Play With Angles
Have a play around with taking different angles of your photos.
You’ll be amazing what types of different photo’s you can create and then you can go through the selection of picking out the best ones.
It always helps to ask someone else what they think is the best as they have a neutral opinion of the photos.
Sense of Scale
You might want to introduce props for scaling purposes such as a standard pencil to indicate how big and item is.
Having a photo that shows scale helps customers understand if it fits their needs and does not confuse them on the size of your item.
Use props that are related to your item.
Earlier we said not to use overwhelming or unrelated props as these confuse the message and item your are trying to show.
If you are selling a coffee mug, show it in it’s natural habitat in a kitchen, or on a cofee table with a plate of biscuits.
If you are selling jewellery or clothing have it modelled on a person to show the scale and beauty of the item.
Think about how your item will be used and apply it against natural props that customers will imagine using it with.
More Not Less
Having just one photo of your item is off putting to customers.
It does not allow them to make a full decision on the item.
If your item comes in different variations such as colour then show the item in those colours so customers can see what they are buying.
If your item has small details or significant features show them as well.
Now we’ve gone and given you some guidance on taking photos of your items, why not go and try taking some new photos for your items.
Start by auditing your items and being honest to whether they are the best they can be against the examples we’ve shown you.